Mahindra’s EV Gets a New Name After IndiGo’s Trademark Dispute – What’s Next?
Mahindra & Mahindra (M&M) has decided to rename its upcoming electric SUV from “BE 6e” to “BE 6” after being challenged by IndiGo airline over a trademark dispute. The airline claimed that M&M’s use of “6e” closely resembled IndiGo’s well-known flight code and branding, which could potentially lead to customer confusion. While Mahindra agreed to … Read more